Keep the sweat in the studio.
We'll handle the data.
Field & Track turns the data trapped in your booking platform into growth and retention you can act on. Built, owned, and handed to you.
What better data typically unlocks
Representative benchmarks from fitness-retention economics, not claimed client results.
- 3–4 weeks
- earlier pre-churn detection vs. waiting for the cancellation
- 15–25%
- typical lift in trial-to-member conversion when the onboarding window is worked
- ~5×
- cheaper to reactivate a lapsed member than acquire a new one
- 100%
- of your data, owned by you, not your software vendor
The problem
You know you should be doing this. It just always seems too hard.
Own your data
Your booking platform owns your data and hands back shallow dashboards. It should be yours: in a warehouse you control, ready to answer real questions.
Connect the journey
A lot happens before someone walks in. We connect the dots from first website touch to first class to lifetime value, so nothing important is invisible.
Communicate with logic
Reach members at the right moment, based on their whole history, automatically. Not a manual list pull you'll never get around to.
What we find in your data
The questions your numbers can already answer
A few of the highest-impact things we surface once your data is connected and owned.
Pre-churn detection
Spot members whose attendance is decaying weeks before they cancel, while you can still reach them.
Trial-to-member window
Find the exact point in onboarding where trials decide to stay or leave, then work that window.
Lapsed-member reactivation
Build the audience of members worth winning back, and keep it refreshing itself.
CAC payback by source
See which acquisition channels bring members who actually stay, not just sign up.
First-90-days gaps
Pinpoint where new members drop out of the habit, before it becomes a cancellation.
Capacity utilisation
Understand utilisation by class, time, and instructor so the schedule earns its keep.
Case studies
What this work looks like in practice
Three representative engagements: the situations we walk into and the results this work typically produces.
Representative engagements based on the work we do and the results this work typically produces.
improvement in new-member LTV-to-CAC within two quarters
Connecting website behaviour to bookings
Front-end attribution that finally shows which channels produce members who stay.
Read the engagementCase 02efficiency in reactivation spend vs. cold acquisition
Automated Mariana Tek sync for live dashboards
Always-current dashboards and audiences that rebuild themselves, with no manual exports.
Read the engagementCase 03reduction in voluntary churn among flagged members
Pre-churn detection & intervention
Catch at-risk members from the attendance signal, before the cancellation email arrives.
Read the engagementPlatforms we work with
We speak your stack
From the booking platform to the warehouse to the channels that reach your members.
Booking platforms
- Mariana Tek
- Mindbody
- PushPress
- Perkville
- FitGrid
Analytics & warehouse
- BigQuery
- Snowflake
- Segment
- PostHog
- Amplitude
Activation & cloud
- Klaviyo
- HubSpot
- Meta Custom Audiences
- GCP
- AWS
Have unanswered questions about your business?
Let's look at what your data is already telling you. The first call is a conversation, not a pitch.