Services
From raw bookings
to members who stay.
Four connected capabilities. Each starts with a question you actually have, ends with something you own and can act on.
01 / Foundation
Data architecture & engineering
The problem
Your booking platform holds your data and gives back shallow dashboards. There's no clean, owned place where your numbers actually live.
What we build
We build the pipelines: automated sync from Mariana Tek, Mindbody, or PushPress into a warehouse you own (BigQuery or Snowflake), modelled so it's ready to answer real questions.
The outcome
One owned source of truth that stays current on its own, with no monthly exports and no vendor lock on your own history.
02 / Insight
Analysis & BI
The problem
You suspect the data could tell you more, but the off-the-shelf reports never answer the question you actually have.
What we build
Cohort and LTV analysis, retention curves, capacity and revenue breakdowns, and custom dashboards built around the decisions you make, not generic vanity metrics.
The outcome
Clear answers to the questions that move the business: who stays, who's at risk, where the revenue really comes from.
03 / Connection
Attribution
The problem
You can see which channels produce sign-ups, but not which produce members who stick around. So spend goes to the cheapest lead, not the best member.
What we build
We tie front-end website and CMS behaviour to back-end booking data: a single view from first touch through first class to lifetime value.
The outcome
Spend follows the channels that bring members who stay, measured in LTV, not cost-per-lead.
04 / Activation
Marketing automation
The problem
The right message at the right moment is obvious in hindsight, but doing it by hand, for every member, every week, never happens.
What we build
Behaviour-triggered communication: pre-churn intervention, onboarding sequences, and reactivation, synced into Klaviyo, HubSpot, and Meta Custom Audiences.
The outcome
Members get reached at the moment that matters, automatically, based on their whole history, not a manual list pull.
Not sure which of these you need?
That's exactly what the first call is for. Tell us the question you can't answer and we'll tell you where to start.